Marketing – It’s All About the Relationship
Marketing – the word immediately conjures up images of used car salesman, infomercials or the never ending jingle of a fast food chain.
You have created a business of integrity. Your outstanding service, your dedication to good business practices and your belief that your business will make a difference to your clients and customers has brought you to a moment where action is needed to propel you forward.
And the word comes up again – marketing.
Don’t let the word scare you.
- The old door-to-door routine or standing on street corners in costume is not the only way to get noticed.
- Marketing isn’t just about how much advertising you can purchase on line, in papers or on cable television.
- Nor is it necessary for you to be on every social media outlet touting your services a dozen times a day.
Before any of the above could be of any benefit to your business, the first thing you must do is create trust.
Content Marketing is No Different
Showing your prospects and clients that you say what you mean and mean what you say.
Proving you are a thought leader in your field – one who can have a significant impact in their lives.
Communicating with your customers in a real, person to person, kind of way.
3 Ways to Build Relationship in a Busy World
How do you stand out in a world where information cascades over us every waking minute of every day? And sometimes even when we are asleep?
- Tell your story. People want to know that you are real. That you experience the same ups and downs in life that they experience. That you know where their pain is. Where ever you are (live, on line, in media), tell your story!
Why did you start your business? What do you stand for? Where do you want to make the biggest impact?
- Interact with your client and prospect in places where they would most expect you, but even better, least expect you. Attend local or regional fairs and events that may not even be related to your field. Be out with the people so the people can get to know you!
I recently saw a car repair business at a health event! Their message? Driving safety! I believe they really care about my safety and will take notice of anything wrong with my car.
- Be consistent. Trust is built when you keep your messages and interaction at your website, social media or live events constant. It doesn’t mean they have to be boring or the same – but people want to know that they can depend on you for what they depend on you for.
Amazon – quick delivery. Zappos – customer service. Uber – convenience.
Wherever you business resides – on line, in your home, in a rural area or in a large city – building trust and creating relationship with your prospects and clients is the first step to a loyal fan base, success and prosperity.