What can a copywriter and content strategist do for you?
A good copywriter ensures that every word matters and is used to create a picture of your company, your image, your service – in order to persuade your ideal customer to know, like and trust who you are – and then take action.
Highly effective content marketing will grab the attention of your primary customer and audience to engage them in your message so they understand how your product will solve their problem and make their life better or easier.
Content marketing goes beyond blogs and article writing. They are useful tools for brand building and SEO, but to persuade your client to buy, you need a well-planned marketing strategy that positions you as the expert in your field.
Your website is the portal of entry into your business. Much like an entrance hallway in your home, your home page must welcome and encourage people to stay and explore the other ‘rooms’ or pages of your site. With each click your visitor should learn more about who you are, what you do and help them to understand why they need to stay, visit and then take action.
Email Auto Responder Series
An effective way to build your list, establish you as an authority in your field, and fill the funnel for your marketing campaigns, email auto responders ‘drip’ information to your prospect. You establish yourself as an expert through helpful, informative emails – and when you add in an offer – your prospect will want to at the very least ‘click’ to see how your product can change their life, if not make a purchase.
Simply defined, case studies are articles showcasing how your product or service solved a problem for a particular group or person. Case studies are the written version of stories you tell over a lunch or casual meeting about a client who overcame an obstacle because of your service. Case studies reassure your prospect they are talking to the expert who will help solve their problem.
White Papers/Special Reports
White papers are created to drive results. These longer, heavily researched and informative pieces take a broader look at a particular issue related to your product, possibly tell how it came about, what the industry in general is doing to ‘fix’ the situation and subtly includes how your service is different than your competitors. A white paper typically ends with a call to action. An effectively written white paper positions you as a thought leader in your industry.
Social Media Marketing
Social media is the fastest way to reach the largest number of people with your message. Social media should not be used as your primary form of online presence, but should be incorporated into your plan to help you grow. Social media is a fantastic way to test out headlines and campaign ideas before investing significant money. Not every social media platform is right for each business. Development of an effective strategy and tracking results is the best way to make the most of this medium.
Good old fashioned copywriting of direct response letters and print advertising are still highly effective forms of reaching your target market. We can explore all avenues of promotion when we discuss and design your marketing strategy.
Informative. Engaging. Persuasive.
If your written content is creatively and professionally designed to inform, engage and persuade your prospect or customer, they will come to view you as a person or a business they can trust. And everyone wants to work with someone they can trust.
Contact me today to see if my services meet your needs. The initial consultation is free! And if I can’t help you to design a marketing strategy and targeted solution to engage your customer, I can likely help you to find someone who can!