How a Close Encounter with a Moose Got Me to Think about Marketing
Who would have thought a trip to Glacier National Park in Montana would have me thinking about content strategy and marketing?
Quite honestly, my intent was to enjoy not having a keyboard attached to me and how incredibly lucky I was to be spending time relaxing in this natural splendor.
Positioned majestically in northern Montana, crossing the border into Alberta, Canada, Glacier National Park is over 1,000,000 acres of forest, alpine meadows and lakes that are virtually untouched.
Our tour guides were my brother and sister in law – retired Forest Service managers and a wild life biologist. They are nature lovers, to say the least, and very familiar with the Park and Forest Services area of the northwest corner of our country.
After making sure we saw all the usual tourist places, we started to venture beyond where the iconic “Rubies of the Rockies” buses take tourists, and off the paved roadways and boardwalk type trails. While all of GNP is devoted to the wild life, certain areas are designated for the tame and mildly curious.
We are not tame and we are a very curious bunch!
Over rocky roads and into the wilderness we drove, to places like Polebridge, Bowman Lake and Kintla.
We encountered incredible views – and real life wilderness.
While our naturalists and politicians have done their job to preserve these beautiful lands for what they are, once you are encased amid the mountains and wildlife, it is easy to recognize that nature alone is the best marketer for the reasons one should visit any National Park.
The entire trip, and especially a very close encounter with a female moose and her calf, got me to thinking about how we position ourselves and our businesses. (Well, not at that moment, but later, upon reflecting that I was still alive!)
The Marketing Connection
Standing quiet and painfully still between close trees in the woods while the momma moose and her baby slowly grazed past us into the forest, I was reminded of these business and marketing guidelines:
- Be who you are and people will recognize your uniqueness. Done right, they will watch you in awe. And amazement.
- Not to worry if every day is not perfect. Be consistent and the right clients will find a way to see the worth of your product and service through the clouds and rain.
- If you have a close encounter with a moose – or a business encounter where you know you both can’t walk or work together – sit tight, allow for space and retain mutual respect.
- When fires happen, allow the smoke to die down and then appreciate the new views that weren’t there before.
- Stand firm as a mountain. Believe that who you are, what you know and what you have to give to others is exactly what people need.
- Be flexible when it gets too windy. Go with the flow when necessary, but always (see number 1…..)
After the close encounter with the moose, I told my brother in law it wasn’t necessary for me to see the Grizzly Bear I kept asking him to find for me….I’ll save that excitement for the next trip!
Which leads to:
- Never be afraid to pursue a prospect again – with a different mindset and marketing strategy.
Have you ever had a close encounter that allowed you to look at something differently? Comment below so we can all learn!